The Name ‘Aspen’ Moiled In Legal Battle

DENVER (CBS4) – Aspen isn’t just a kind of tree or the name of a Colorado town, it’s also a trademarked word that’s in the middle of a legal fight.

JCPenney is asking a federal judge for permission to keep calling a style of boots “Aspen.”

The problem is a company in Florida called Aspen Licensing International owns the trademark for commercial uses of “Aspen.” It sent a cease-and-desist demand to JCPenney saying the boots infringed on that trademark.

The judge will decide if the word is generic enough for JCPenney to keep using.

blog comments powered by Disqus
News Updates & Notifications

Listen Live

AM/FM Stations

Featured Shows & Multimedia