Pearson declined to comment on camera, but a district spokesperson claims it was all just a big misunderstanding.

“I think what the answer is, is that he made a mistake,” Tustin Amole with the Cherry Creek School District told CBS4.

The new tutoring program was started by parents of minority students to help bridge the achievement gap.

An image of the ad (credit: CBS)

The district is now clarifying that the program wasn’t meant to segregate anyone.

“But we have had lots of students sign up for the tutoring. Many of them are white and we will be accepting all of them,” Amole said.

“I just want everybody to be treated equally,” Cox said.

The new tutoring program began Wednesday. CBS4 was told a letter would be going out to parents to clarify the error that was made.