DENVER (CBS4) – A recent ad campaign by the Colorado Tourism Office has paid off in a big way.

It brought nearly $900 million in tourism spending into our state since ads began airing last April, according to the Denver Post.

The ads highlight unique towns and sites across Colorado, including Telluride, Fort Collins, Garden of the Gods and Great Sand Dunes National Park and Preserve.

The ads aired heavily in Phoenix, Dallas and Chicago.

The Colorado Tourism Office is now launching a new ad campaign to help lure even more visitors to our state.