LOVELAND, Colo. (CBS4) – It’s a long and romantic tradition in Loveland, and on Monday this year’s seal for the Valentine re-mailing program was unveiled.

All Valentines sent for re-mailing will be stamped with a cachet and verse that reads, “A text, twitter, or e-mail will do, but not the same as a love letter from you. From the ‘Sweetheart City’ on Valentine’s Day, sending wishes the old-fashioned way.”

The Loveland re-mailing program is the largest of its kind in the country.