DENVER (CBS4) – Snowmaking is now under way at three different ski resorts in the high country.

Resorts say after a sluggish ski season last year it’s important for Colorado to show that the state still has some of the best snow in the country.

“We have that reputation, and it’s going to be really important for us this year to get those photos out and those images out of people skiing in Colorado and having that good time,” said Melanie Mills, CEO of Colorado Ski Country USA.

Ski Country USA, which represents all of the major ski resorts in the state (minus those owned by Vail Resorts), says skiing could begin for the season in two weeks or less.

“There’s a lot of pent up demand from skiers. No one really got their days in last season,” said Mills.

John Sellers of Loveland Ski Area, where the snowmaking guns are up and running, told CBS4 everyone is ready to start the season.

“Everybody starts to get excited — we had a few dustings last weekend,” said John Sellers of Loveland Ski Area.

Ski areas say it’s also important for skiers to head up to the mountains and help get word about the conditions on social media.

Mills says every year presents its own unique challenges.

“We need to get creative with our deals, and we need to tailor our deals to the year,” said Melanie Mills, CEO of Colorado Ski Country USA.

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