DENVER (AP) — Marijuana legalization supporters are courting mothers in their first television campaign ad of the year.

An ad airing Friday in Denver features a young woman e-mailing her mother to talk about marijuana. The young woman argues that pot is safer than alcohol, the central tenet of the campaign to legalize marijuana for recreational use. The woman in the ad also says that marijuana doesn’t give her hangovers.

The legalization question will be on statewide ballots this fall. Washington state is also considering a legalization question.

The Campaign to Regulate Marijuana Like Alcohol did not share the size of the ad buy.

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