Hoopla Greets Women’s Final Four In Denver

DENVER (CBS4) – A lot of eyes will be on Denver over the next few days as the city stages the NCAA Final Four in women’s collegiate basketball, and a lot of local businesses will benefit.

The tournament is expected to bring 30,000 visitors and $20 million in economic impact to the city.

“This is awesome for Denver to host this event and continue to prove that we can host these type of events and host them well and give people a hospitable experience,” said Denver Mayor Michael Hancock on Friday. “But more importantly, we’re about to see some of the best collegiate basketball in the world right here over the next few days.”

Special events for families will be taking place all weekend at the Colorado Convention Center. They include autograph sessions with the players, mini-basketball hoop games and actual shootouts on courts that have been set up inside the exhibition hall.

The semifinal games for the tournament will take place on Sunday at the Pepsi Center. Notre Dame and UConn play at 4:30 p.m. Baylor and Stanford play at 7 p.m.

The national championship will take place on Tuesday at 6:30 p.m., also at the Pepsi Center.

Heather Draper, a reporter with the Denver Business Journal, said during an interview on CBS4 News that one business celebrating the expected boom in business this weekend is Wynkoop Brewery. They were one of four establishments chosen to host an event for fans of one of the teams in the NCAA Final Four tournament. To celebrate, the brewery came up with a special beer — Malt Madness.

Watch her complete report in the video clip below:

RELATED: View Women’s NCAA Final Four Bracket

LINK: ncaa.com/finalfour

denver business journal Hoopla Greets Womens Final Four In DenverRead more on the website of CBS4 partner the Denver Business Journal.


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