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Loveland Ski Area Gets Free Advertising During Broncos Game

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Broncos fans at Loveland Ski Area on Saturday (credit: CBS)

Broncos fans at Loveland Ski Area on Saturday (credit: CBS)

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DENVER (CBS4) – The new snow couldn’t have come at a better time for Colorado’s ski resorts.

The talk around every mountain town since before Thanksgiving has been about how dry it’s been. But this latest storm — which early on wasn’t predicted to be much — turned out to be what everyone wanted and ski resorts needed.

CBS4 talked to one Broncos fan Sunday who was still on the slopes after kickoff, and he said Sunday was like the real start to the ski season, because there hasn’t been a storm dropping this much in months.

Ski resorts around Summit and Eagle counties reported between 5 and 9 inches. The Interstate 70 corridor was really the bullseye of the storm.

Loveland Ski Area was briefly mentioned by CBS sportscaster Jim Nance during the Broncos playoff game on Sunday. The free advertising can really spur visits to the high country.

CBS4 asked around to a few different resorts and chambers of commerce, and while they don’t have numbers, when things like a massive storm and a Broncos game collide, they say there are more clicks on websites and more phone calls for reservations.

“It’s great to have national attention and TV coverage of Colorado; the Broncos excitement,” Kristen Stewart Breckenridge Ski Resort said. “Mother Nature, Tim Tebow, whoever willed it to happen, we’ll take it.”

The snow was certainly much needed not just for the resorts, but also the snowpack levels which are well below average all over the state.

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