DENVER (CBS4) – First there was Black Friday, and then Cyber Monday. Now there’s Small Business Saturday.
The idea is to make sure local business get a piece of the holiday profit pie. But buying local can also help the entire community.
“Supporting small business is the best way to revitalize the economy,” Meghan Throckmorton said.
Throckmorton is the owner of Rakun, a Denver-based clothing store. Her store is one of several others boutiques that have joined together encouraging holiday shoppers to support local designers without going over budget.
“My shop has really affordable things. I think sometimes the misconception is that sometimes boutiques are more expensive than chains, but here it’s really affordable,” Throckmorton said.
“I saw the t-shirts in the window outside. Those were my first kind of instinct to come in,” a shopper said.
Over at the Denver Pavilions CBS4 found shoppers taking advantage of the Small Business Saturday deals. At the I Heart Denver store they saw a huge profit.
“This year even better. We’re up yesterday, this year on Black Friday we did 75 percent more than we did the year before and today’s going really well as well,” Samuel Schimek with I Heart Denver said.
The small business owners are doing everything they can to compete with the bigger retailers. Items are marked to show that they were made in the Mile High City. The owners hope the big push will help revitalize the local economy.
“if you live here and you love Denver, supporting your local business is how we make our city strong and interesting,” Schimek said. “Living here you should support those things that you think make it culturally active.”
Some local businesses opened earlier and stayed open later to accommodate holiday shoppers.