DENVER (CBS4)– H&M is known for high fashion at low prices. Now the retailer is bringing all that to Denver.
Colorado’s first H&M store in the Denver Pavilions opens its doors at noon Thursday. People were already waiting in line Wednesday afternoon.
The first 500 people will receive an H&M gift card for $10 to $500 and the chance to work with a personal shopper.
The premise of H&M shopping is you get items patterned after high end fashions that have a significantly lower price tag.
The store offers clothes for women, men, children and baby.
“We are a Swedish brand that’s been around since 1947. What really sets us apart is that we offer our customers the best fashion at the greatest price with the best quality,” said H&M spokeswoman Pansy Tolou.
H&M is slated to open a location at Cherry Creek Mall next year.
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