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New Temporary Stadium Sign Stirs Controversy In Denver

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(credit: CBS)

(credit: CBS)

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DENVER (CBS4) – A temporary sign at the newly-renamed stadium where the Broncos play is causing a stir.

The large sign displays the words “Sports Authority Field.” The part that’s supposed to come at the end of the name of the stadium — “At Mile High” — is nowhere to be found.

Tina Lynne Wolfe was one of many people who shared comments about the sign on the CBS Denver Facebook page Wednesday morning. “i dont like it . it is always mile high and no amount of money will change my mind they say football is for the fans but i dont remember anyone asking the fans if they should change” she wrote.

Loretta Ramirez wrote “It should @ least include @ mile high in it!! Its OUR stadium too…..right?! :)

The Colorado-based Sports Authority won the naming rights to the stadium earlier this month, taking over the rights from Invesco. (Full Story)

A permanent sign is expected to be installed next month.

The Denver Post reported that the sign is only temporary.

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  • dennisb

    just dont shop at sports authority until either they add “at mile high”…hit them where it hurts. we can never replace mile high(bears stadium), but “at mile high” NEEDS to be up there.

  • Oldmancolorado

    As it’s only “temporary” it will be for them to “temporarily” take it down, fix it, and “temporarily” put it back up.

  • Christopher Steider

    Oh believe me everyone.. There is a massive badge sign that is over 2,000 sq feet that will have “Sports Authority Field At Mile High” shining brilliantly.. all the pieces are already on their way to Denver.. Left Idaho last week.. Go Broncos!!

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