DENVER (CBS4) – There is a new way to save money on a gas. At King Soopers, if shoppers buy enough in their stores, they could save up to $1 a gallon at the pump.
It’s King Soopers’ way of saying “thank you” to loyal customers. It’s also a way to try to get a grip on some new customers.
Drivers are all up for a discount. Gasoline in Colorado now hovers at around $3.70 a gallon.
“The price keeps going up and the money doesn’t,” a driver said. “I haven’t had a raise on Social Security in years.”
King Soopers sees the pain at the pump as an opportunity. Starting Wednesday customers who fill up at any King Soopers, City Market or Loaf ‘N Jug can save up to $1 a gallon by redeeming points.
The program works with a customer’s King Soopers card. For every dollar spent inside the customer gets a point. Spend $100 and get 10 extra points. That’s equals 10 cents off a gallon of gas. That used to be the maximum in a single fill-up. Now, $200 spent is 20 cents off and so on.
Up to 1,000 points can be redeemed for up to $1 off per gallon.
Every prescription filled at King Soopers is 50 points. From June 8 to June 21, buy a gift card and earn four times the points, and then two times after that.
Points carry over for one month.
King Soopers says the new gas program is a way to pump up loyal customers.
“Well that will make you shop at King Soopers more and that will make it all the more better,” a customer said.
The program lasts indefinitely. It’s not available at Shell stations. Customers just get the 10 cent discount for 100 points there.
If the system seems complicated, Kings Soopers says to just go to a store and ask about it.