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New Labels, Tours Mark Road To Healthier Shopping

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LITTLETON, Colo. (CBS4) – Making healthier choices when going to the grocery store is getting easier. Safeway stores in Colorado have two new ways to help shoppers. One is the simple nutrition shelf tags and the other is one-on-one tours with a pharmacist.

Safeway pharmacist Christy Harmon took CBS4 on one of the tours that teach customers about the food they’re buying.

“We can customize these tours to really any group,” said Kris Staaf, Safeway Director of Public Relations.

“I want to show you what are considered the super foods for someone with diabetes,” Harmon said.

She took CBS4 on the tour specific to someone with diabetes, showing super foods and dietary recommendations by the American Diabetes Association.

“Citrus fruits are your very first super food,” Harmon explained.

During our tour Harmon covered as follows:

– citrus fruit

– berries

– tomatoes

– leafy green vegetables

– sweet potatoes

– nuts

– yogurt

– beans

– seafood

– whole wheat bread

Harmon talked about the nutritional benefits of each of the super foods and how they play into a diabetic diet. The one-on-one time is great for getting answers to specific questions and sharing healthy tips.

“It’s a win/win, both for the pharmacy, for the store, and for the customer,” Staaf added.

During the tour, Harmon was quick to point out Safeway’s new SimpleNutrition shelf tag system. Green tags on the shelves mark food products as “sodium smart,” “gluten free,” or “organic.” There are 22 categories in all and thousands of tags all over the store.

“We think that customers have a lot of choices and are looking to make healthy decisions,” Staaf explained.

The tags offer a quick reference for shoppers to help them navigate a variety of nutrition obstacles.

Safeway employees will be talking about these programs at the American Diabetes Association EXPO on Saturday. EXPO runs from 9 a.m. to 4 p.m. at the Colorado Convention Center.

– Written for the Web by CBS4 Special Projects Producer Libby Smith

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