Written by Paul Day

LAKEWOOD, Colo. (CBS) – It worked so well the day after Thanksgiving that the nation’s No. 1 retailer has decided to try for an encore performance.

Starting Friday night, Walmart is holding “Toys and More” — a price slashing sales event some are comparing to a 2nd Black Friday.

“Oh, I should put all this back,” says Walmart shopper Amber Brown when she was told the news after partially filling her shopping cart this week.

Walmart says it will drop prices on nearly 100 top selling toys and electronics.

“The big reason we’re doing an additional one is because of the success with the original Black Friday,” explained Jody O’Neal, Manager of the Walmart Store at Wadsworth and Colfax in Lakewood.

But there may be another reason: sagging business in the USA.

Just last month, Walmart announced the sixth straight quarter of declining sales.

To be sure, the weekend will witness some great Walmart deals. O’Neal points to the PS3 toy which is regularly priced at $299. For the weekend sale, the PS3 includes a free Walmart gift card worth $100.

It’s a welcome opportunity for customers to stretch their hard earned dollar.

Says another Walmart shopper, Crystal Alcantar, “It sounds nice, my family and I especially like to shop for Black Friday.

The deals begin at 9 p.m. on Friday and continue through Sunday or until supplies run out.

The promise of a better bargain is already causing some shoppers to rearrange their weekend.

“We need to come back tomorrow,” Amber told her son Zion on Thursday.

Comments (2)
  1. m ballard says:

    Actually Walmart recently raised their toy prices. Why not report that as well? Maybe they are now trying to make up for this news:

    Wal-Mart managers in the U.S. received instructions to mark up an average of 1,800 types of toys per store, according to a company e-mail dated Nov. 30 obtained by Bloomberg News. The e- mail didn’t disclose specific increases. The prices were changed “to better enable your store and the company to have a successful financial month,” according to the e-mail.

    The directive from Wal-Mart, which has about 3,800 U.S. stores, told managers to do the markups as soon as possible. The move may help Chief Executive Officer Mike Duke fulfill his October prediction that sales in U.S. stores open at least a year will be positive this quarter, after six straight drops.


  2. latifah says:

    Last night Jim Benneman said the ps3 would be $199 with a $100 gift card. Talked with Walmart this morning and they know nothing about this in electronics. The ps3 is regularly $299 with the gift card. It won’t be on sale tonight.

    Thought someone would like to know that before they show up tonight and its not on sale.

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